It looks like some people are not satisfied with the .com .org .net way of addressing sites, so they came up with a different way to do it.
A company called UnifiedRoot could make the .com suffix as bust as the .com era. The wording on their website says it best:
“Instead of having multiple domain names like ”company.com“, ”company.net“, ”company.biz“, ”company.co.uk“, one can register a single TLD and build around the dot to adopt a more flexible, logical, and simple addressing standard like ”home.company“.”It costs quite a bit--enough that it would be out of reach for most humble bloggers, but don't be surprised if you start seeing domains without the .com.
My gut reaction: Its pretty cool, however, it could be confusing to the uninformed user.
What do you think?